Creativity

Redken: Dare to Experiment

With full-lipped, well-attired and coiffed models superimposed on the familiar Manhattan skyline, interactive agency Digital Pulp has given Redken

Editor's Pick

With full-lipped, well-attired and coiffed models superimposed on the familiar Manhattan skyline, interactive agency Digital Pulp has given Redken a solid web makeover with its "Dare to Experiment" endeavor. The beauty/fashion-oriented agency, which is promoting Redken's new city-themed Urban Experiment hair product line, placates the interests of both the haute couture and hipster market with a site that features bios and blogs from real-world models, artists and yoga instructors.

Once on the homepage, visitors can click the 'spin the bottle' icon and evoke various dares such as "give a lottery ticket to a stranger," "paint a mural on your wall," "throw a ouija party" and "read a dictionary on the train." With enough gravitas to levy the surreality of its hair-care line, the website follows the series of Flavorpill-endorsed webisodes that offer a taste of urbanites seeking a taste of rural America.

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About

Credits

Date
Sep 12, 2007
Client:
Redken
Agency:
Digital Pulp
Gene Lewis:
Partner, Director of Web Development

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