Redondo Van & Storage: Moving Can't be Fun

On behalf of a local mover, L.A.'s The Motta Co. cleverly targets "young professionals who are inclined to take on the unenviable task of moving all by themselves," explains AD Reece Hoverkamp. "The campaign reminds people that objec

Published on

Editor's Pick
On behalf of a local mover, L.A.'s The Motta Co. cleverly targets "young professionals who are inclined to take on the unenviable task of moving all by themselves," explains AD Reece Hoverkamp. "The campaign reminds people that objects are just objects - until moving day rolls around."
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 23, 2003
Photographer:
Jonah Light
Copywriter:
Prentice Howe
Art Director:
Reece Hoverkamp
Client:
Redondo Van & Storage
Agency:
The Motta Company
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age