Creativity

Redondo Van & Storage: Moving Can't be Fun

On behalf of a local mover, L.A.'s The Motta Co. cleverly targets "young professionals who are inclined to take on the unenviable task of moving all by themselves," explains AD Reece Hoverkamp. "The campaign reminds people that objec

Published on Oct 23, 2003

Editor's Pick

On behalf of a local mover, L.A.'s The Motta Co. cleverly targets "young professionals who are inclined to take on the unenviable task of moving all by themselves," explains AD Reece Hoverkamp. "The campaign reminds people that objects are just objects - until moving day rolls around."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 23, 2003
Photographer:
Jonah Light
Copywriter:
Prentice Howe
Art Director:
Reece Hoverkamp
Client:
Redondo Van & Storage
Agency:
The Motta Company

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.