Creativity

Reebok: Answer X

The question hasn't changed for the past ten years, but the Answer has—if you're talking about Allen Iverson's signature Reebok sneakers, that is. This year's edition, the Answer X, takes center court in a ne

Published on Nov 10, 2006

Editor's Pick

The question hasn't changed for the past ten years, but the Answer has—if you're talking about Allen Iverson's signature Reebok sneakers, that is. This year's edition, the Answer X, takes center court in a new Zugara-designed website that offers a unique 360° display interface modeled on the shoe's latest feature: a rotating pump that controls eight different adjustable settings for the perfect fit.

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About

Credits

Date
Nov 10, 2006
Agency:
Zugara
Client:
Reebok

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