Creativity

Reebok: Daddy Yankee

A bum rap is no longer a deterrent to music video stardom, as Reebok and Zugara have constructed a website that allows any bum to rap as a guest star in an actual Daddy Yankee video. The reggaeton star filmed a trio of exclusive music videos for the

Published on Jun 27, 2006

Editor's Pick

A bum rap is no longer a deterrent to music video stardom, as Reebok and Zugara have constructed a website that allows any bum to rap as a guest star in an actual Daddy Yankee video. The reggaeton star filmed a trio of exclusive music videos for the sneaker giant, each containing 35 seconds of vocal-less beats that visitors can fill by dialing a toll-free number. After recording their performances over the phone, aspiring rappers can watch as their voices are plugged into the videos in real-time.

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About

Credits

Date
Jun 27, 2006
Website Concept/Production Company:
Zugara
Client:
Reebok
Agency:
The Ad*itive

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