Creativity

Reebok: Fitlist Video Behind the Scenes

An app, and a reinvented shoebox.

Published on Sep 19, 2012

Editor's Pick

Gone are the days of fumbling around with your iPod while on a run. Reebok has partnered with music streaming service Spotify for "FitList" a new app that generates the perfect music for your workout. "FitList," which was created by Hunted Media, lets you select a workout activity, time, intensity level and pick your favorite artists. The app will then take into account the song's beats-per-minute tempo, its "danceability" and energy level to present you the perfect workout mix.

And to match the musical sensibility of the campaign, Pittsburgh, Penn.-based Deeplocal is serving up a musically oriented shoebox as well. Read more about it in behind the work.

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About

Credits

Date
Sep 19, 2012
Agency:
Deeplocal
App Developer:
Hunted Media
Client:
Reebok
ECD:
Nathan Martin
Producer/Copywriter:
Heather Estes
Designer:
Colin Miller
Lead Technologist:
Patrick Miller
Lead Fabrication:
Zach Olshenke
Asst. Fabrication:
Mili Jasarevic
Asst. Fabrication:
Nick Stahlnecker
Video Production Director:
Madeline Puzzo
Director of Photography:
Mark Christian
Assistant Video Production Director:
Emily Westfield

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