Reebok Enters the Space Race With the Floatride Astronaut Boot

Footwear Incorporates Lightweight Material Designed to Optimize Comfort and Performance

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Reebok is the latest big brand to enter the space race with the Floatride Space Boot SB-01, which will become part of the official suit that astronauts wear as they move from the International Space Station to Boeing's new CST-100 Starliner.

Reebok partnered with aerospace equipment manufacturer David Clark Company to create the boot, which is lightweight yet designed to provide optimum comfort, protection and performance through the use of the brand's Floatride Foam. The material has been incorporated in Reebok's consumer products as well and features in Reebok's running shoe, the Floatride Run, which will debut a new 100g version next year.

"Weight is a huge factor in space travel with just a single pound having big financial implications," said Matt Montross of Reebok Innovation in a statement. "Traditional space boots were made of rigid leather with firm soles and were not integrated into the actual space suit."

As far as athletes go, "traditionally, super lightweight products equate to less cushioning," but "Floatride Foam technology allows you to maintain optimal cushioning in a super lightweight package," Montross said.

In the sports retailer world, Under Armour previously served as outfitter to astronauts too, but fictional ones. It created gear for astronaut Mark Watney, played by Matt Damon, in a promo for Ridley Scott's "The Martian."

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About

Credits
Date
Jul 21, 2017
Client:
Reebok
Category
Industry
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