Reebok Shows Extreme Fitness Can Make You More 'Human'

Pre-Game Spot Is Part of Global Push Exploring Fitness

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Reebok showcases people with extreme fitness regimes, and tells us that to be fitter is to be "more human" in this spot, part of a new global brand push that explores the role of fitness in people's lives.

The spot, which will air during NBC's Super Bowl pre- and post-game shows is called "Freak Show" and features people training for events such as Spartan Race or CrossFit. We're then shown how these workouts help them in their daily lives, whether as parents or as firefighters. The push is the first for Reebok out of Venables Bell & Partners, which it tapped as lead agency last December.

Read more about the campaign over at AdAge.com.

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About

Credits
Date
Jan 27, 2015
Agency:
Venables Bell & Partners
Client:
Reebok
ECD:
Will McGinness
Creative Director:
Eric Pfeifer
Copywriter:
Matt Keats
Art Director:
Matt Miller
Agency Producer:
Joyce Chen
Reebok Global Adv. Manager:
Avelina Daum
Director of Global Brand Advertising Manager:
Chris Bruyere
VP Global Brand Communications:
Yan Martin
Director:
AG Rojas
Production Company:
Park Pictures
Executive Producer:
Jackie Keisman Bisbee
Executive Producer:
Mary Ann Marino
Director of Photography:
Roman Vasyanov
Editing Company:
Exile Edit
Sound Design:
Eddie Kim
Sound Design:
Therapy Studios
Visual FX:
The Mill
Production Company:
Park Pictures
Head of Production:
Anne Bobroff
Producer:
Pete Vitale
Editorial:
EXILE
Editor:
Eric Zumbrunnen
Editor:
Elliot Graham
EP:
Carol Lynn Weaver
Producer:
Toby Louie
Assistant Editor:
Tara Wall
Production Company:
Park Pictures
EP:
Mary Ann Marino

See more credits

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Industry
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