Creativity

Gigi Hadid Throws Some Punches as the New Face of Reebok

Supermodel Will Head Up #PerfectNever Campaign on Female Empowerment

By Alexandra Jardine. Published on Oct 04, 2016

Editor's Pick

First Giselle for Under Armour, and now Gigi Hadid for Reebok. Supermodels kicking ass seem to be where it's at in terms of marketing sportswear at the moment.

Hadid was revealed as the new face of Reebok's #PerfectNever campaign yesterday. According to the brand, the campaign represents "a powerful and inspirational call to action that asks women around the world to celebrate the beauty of imperfection and champions Reebok's intrinsic message of self-betterment."

The brand's statement goes on to say that "Gigi and Reebok will challenge women to use physical fitness as an escape to drown out all of the negativity that surrounds them."

The first clip, seen here, created by Roundhouse, sees her throwing some punches in boxing gloves and some slinky black workout gear (part of Reebok's Fall/Winter Collection), and, much like Giselle in Under Armour's effort, looking like you wouldn't want to mess with her.

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Credits

Date
Oct 04, 2016
Agency:
Roundhouse
Client:
Reebok

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