Creativity

Reebok Profiles an Amputee Veteran in Latest 'Hunt Greatness' Spot

Matthew Melancon Is Now a Boardercross Athlete

By Alexandra Jardine. Published on Nov 16, 2016

Editor's Pick

Having first profiled NFL player JJ Watt, Reebok now turns its attention to a different kind of hero -- war veteran, amputee and athlete Sgt. Matthew Melancon -- in the next spot to come out of its "Hunt Greatness" themed campaign.

The inspirational spot, by Iris Atlanta, explains how Melancon has overcome incredible obstacles in his personal hunt for greatness -- he had a double amputation after being injured in Afghanistan, 22 surgeries and is now in training to become part of Team USA's Boardercross team.

It was released in time for Veterans' Day last week in honor of Reebok's new "Military Edition" colorway of the JJ I signature training shoe.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 16, 2016
Agency:
Iris - Atlanta
Client:
Reebok

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.