Creativity

Reebok Pokes Fun at Apple's Annoying iOS 11 Glitch

Brand Continues to Jump Into Pop Culture Conversation by Calling Out Wonky Update

By Ann-Christine Diaz. Published on Nov 06, 2017

Editor's Pick

Reebok's become quite the speedy marketer when it comes to jumping onto talked-about cultural events. It spoke up when President Trump made an icky sexist comment to France First Lady Brigitte Macron, and on how the Academy of Motion Picture Arts and Sciences could update the Oscars.

The athletic marketer just chimed in again, this time, in response to Apple's latest iOS update, which came with a bothersome predictive text glitch that's been turning the letter "I" to the headscratching "A[?]."

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Credits

Date
Nov 06, 2017
Client:
Reebok

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