Creativity

Reebok: Speedwick Dryer

Sidney Crosby goes back to the basement

Published on Jan 05, 2010

Editor's Pick

For Reebok apparel line Speedwick, Gotham and director Henry-Alex Rubin create a spot (and a longer web film) which sees hockey star Sidney Crosby return to the Nova Scotia basement where he spent hours shooting into a net (and occasionally hitting the dryer).

See the long version here.

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About

Credits

Date
Jan 05, 2010
Agency:
Gotham
Chief Creative Officer:
Marty Orzio
Client:
Reebok
Group Creative Director:
Michael Jordan
Copywriter:
Michael Jordan
Art Director:
Pat Walsh
Producer:
Neal Bergman
Production Company:
Smuggler
Director:
Henry-Alex Rubin
Director of Photography:
Darren Lew
Producer:
Elizabeth Amaral
Production Supervisor:
Christopher Grove
Editorial Company:
PS 260
Editor:
JJ Lask
Assistant Editor:
Colin Edelman
Executive Producer:
Zarina Mak
Producer:
Amy Kommats

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