Creativity

Reebok: The Promise Keeper

Now try putting that run off.

Published on Apr 14, 2011

Editor's Pick

To announce the release of Reebok's new Zigtech running shoe, Forsman & Bodenfors created The Promise Keeper, an app that holds you accountable for all your runs, with the help of your friends and a few athletic celebrities. Use the app to schedule your runs on a calendar, and Promise Keeper then notifies friends on Facebook and Twitter of your goals. For every run you make, you'll get words of encouragement from your support network. Fail to work out and you won't hear the end of it from them, or maybe even some famous jocks.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 14, 2011
Agency:
Forsman & Bodenfors
Art Director:
Adam Ulvegarde
Client:
Reebok
Copywriter:
Robert Lund
Designer:
Christoffer Persson
Agency Producer:
Lina Strandang
Digital Producer:
Eva Raberg
Digital Technologist:
Stefan Thomson
Production Company:
Rebenga
Production Company:
Mad in Sweden
Director:
Marcus Svanberg
Producer:
Kalle Schroder

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.