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Reebok: The Promise Keeper

Now try putting that run off.

Editor's Pick

To announce the release of Reebok's new Zigtech running shoe, Forsman & Bodenfors created The Promise Keeper, an app that holds you accountable for all your runs, with the help of your friends and a few athletic celebrities. Use the app to schedule your runs on a calendar, and Promise Keeper then notifies friends on Facebook and Twitter of your goals. For every run you make, you'll get words of encouragement from your support network. Fail to work out and you won't hear the end of it from them, or maybe even some famous jocks.

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About

Credits
Date
Apr 14, 2011
Agency:
Forsman & Bodenfors
Art Director:
Adam Ulvegarde
Client:
Reebok
Copywriter:
Robert Lund
Designer:
Christoffer Persson
Agency Producer:
Lina Strandang
Digital Producer:
Eva Raberg
Digital Technologist:
Stefan Thomson
Production Company:
Rebenga
Production Company:
Mad in Sweden
Director:
Marcus Svanberg
Producer:
Kalle Schroder
Category
Latest Creativity News on Ad Age

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