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Reebok: Upaway

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About

Description

StrawberryFrog New York has developed the latest Reebok Classics advertising campaign. "We are excited about our first work for Reebok Classics," says Scott Goodson, CEO of StrawberryFrog New York. "Reebok was my absolute favs when I was in school, so it's pretty incredible to have executed this campaign for the Classics."

Reebok has been an integral part of youth sports and street culture for the last 3 decades. Launched in '87, Classic Running began as an athletic shoe, but quickly gained popularity with those more interested in style than sports. The goal of the StrawberryFrog, Reebok's creative partner, was to celebrate the history represented by Reebok Classics, and to make them relevant to a new generation.

Credits
Date
Mar 21, 2014
Agency:
StrawberryFrog New York
Chief Creative Officer:
Kevin McKeon
Client:
Reebok
Creative Director:
Shayne Millington
Creative Director:
Craig Love
Chief Strategy Officer:
Bert Moore
Account Director:
April Won
Copywriter:
Tom Jackson
Art Director:
Spencer Black
Producer:
Andy Wilcox
Producer:
Frances Rhodes
Production Company:
Go Films
Director:
Brigg Blomquist
Edit:
Angelo Valencia
Visual Effects:
Company3
Strategic Planner:
James McKinnon
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