Could This Ad Get Any More 'Swedish' if it Tried?

Andreas Nilsson Directs a Pair of Bearded Skaters for Cider Brand Rekorderlig

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To launch the first global brand campaign for Rekorderlig, a Swedish premium cider brand, agency Saatchi & Saatchi London tried to create something quintessentially Swedish.

It engaged super-hot Swedish director Andreas Nilsson ( who helmed Volvo's Cannes-winning "Epic Split") to shoot this quirky spot featuring two bearded blond skaters and their earnest coach, who launches into song as they perform an increasingly bizarre routine out on the ice of a lake. The music -- Jon Henrik's Swedish folk track "Reindeer Herder" -- gives the spot a touch of the mystical, as well as adding to its quirky humor. The tagline is "Beautifully Swedish."

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About

Credits
Date
Jun 19, 2015
Agency:
Saatchi & Saatchi London
Client:
Rekorderlig Cider
Executive Creative Director:
Andy Jex
Agency:
Saatchi & Saatchi London
Executive Creative Director:
Rob Potts
Copywriter:
Adam Chiappe
Art Director:
Adam Chiappe
Digital Creative Director:
Dan Rutherford
Digital Director:
Lloyd Salmons
Digital Director:
Ant Cauchi
Planner:
Ronnie Crosbie
Account Handler:
Claudia Mazur
Account Handler:
Ryan Lacey
Account Handler:
James Donovan
Producer:
Josh Sanders
Head of Broadcast:
Zoe Bell
Media Buying Agency:
AMS
Production Company:
Biscuit Filmworks
Director:
Andreas Nilsson, Biscuit Filmworks
Editor:
Ben Campbell, Cut & Run
Producer:
Charlotte Woodhead, Biscuit Filmworks
Head of Production:
Kate Taylor, Biscuit Filmworks
Post-Production Company:
Giles Cheetham, Electric Theatre Collective
Colourist:
Aubrey Woodiwiss, Electric Theatre Company
Audio Post-Production Company:
Munzie Thind at Grand Central Studios
Music Sync:
Tessa Harris, Major Tom
Music:
Jon Henrik "Reindeer Herder" c/o Sony Sweden
Director of Photography:
Stephen Keith Roach
Production Designer:
Andy Kelly
Wardrobe:
Mr Gammon
Choreographer:
Sebastian Stella
Managing Director:
Shawn Lacy
Executive Producer:
Orlando Wood
Executive Producer:
Colleen O'Donnell

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