Creativity

Sign Your Will Before Eating This Lethal Dinner

Charity puts world's deadliest food on the menu in pop up cafe

Published on Mar 19, 2013

Editor's Pick

To encourage people to leave money to charity in their will, charity consortium Remember A Charity has been daring Londoners to eat at the "world's deadliest cafe" . In a stunt created by Adam and Eve/DDB, the menu at the so-called "Cafe de Mort" included the notorious Japanese Puffer Fish Sashimi (Fugu), a fish that contains Tetrodotoxin, a poison roughly 1,000 times more powerful than Cyanide. Before they could order from the menu, customers had to first complete a will, which was printed on the opposite side.

Cafe de Mort ran for two nights only, in a crypt under St. Andrews Church in central London, and hosted by Greg gWallace, a presenter of cooking show Master Chef. On site lawyers (as well as paramedics) were on hand for anyone who wanted to make their will legal. The restaurant sold out on both nights. Remember A Charity is a consortium of 140 different charities.


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About

Credits

Date
Mar 19, 2013
Agency:
Adam & Eve/DDB London
Client:
Remember A Charity
Executive Creative Director:
Ben Priest
Creative Director:
Aaron McGurk
Creative Director:
Chris Lapham
Art Director:
Aaron McGurk
Art Director:
Darren O'Beirne
Copywriter:
Chris Lapham
Copywriter:
Neil McGuirk
Creative Support:
Mike Kennedy
Creative Support:
James Boomsma
Design:
Alex Fairman
Account Executive:
Angharad Thomas

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