Creativity

Driving a Renault Makes Life Easier for Zombies and Vampires in Brand's Halloween Spots

A Spooky Spin on Car Advertising From France

By Alexandra Jardine. Published on Oct 26, 2017

Editor's Pick

We're used to car brands creating commercials that show how their driving technology makes life easier (even if, as in VW's ads, it isn't designed for Hollywood). Renault puts a spooky spin on this in a couple of ads it made for Halloween this year, featuring a zombie driver and a family of vampires.

In one spot, seen here, a zombie spots a potential victim at a bus stop as he drives by in a Renault Koleos. He stops to park to catch the unassuming man and activates Renault's Easy Park Assist feature, which allows parking without hands. That's literally without hands, as his fall off and become attached to the rotating steering wheel. But that doesn't stop him from being able to park his car without a problem.

Another film depicts a vampire family in their Renault Captur. Their creepy-eyed baby starts crying and the parents stop to fill its bottle full of blood. He drinks it all, then vomits all over the car seat. But the parents aren't worried, as they are equipped with Renault Removable and Washable Seat Trims.

The online spots are by Publicis Conseil The Loft, the social media arm of the agency, and were directed by Thomas Leisten Schneider at La Pac.

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About

Credits

Date
Oct 26, 2017
Agency:
Publicis Conseil
Client:
Renault
Global Content and Media Director:
Carine Gailliez
Brand Advertising Manager:
Giovanni Costa
Project Manager:
Sara Rosenberg
Executive Creative Director:
Marcelo Vergara
Creative Director:
Mathieu Degryse
Creative Director:
Yves-Eric Deboey
Creative:
Emilie Chatelet
Creative:
Rémy Horneck
Creative:
Sylvain Chailou
Typographer:
Anthony
Typography:
Maztrone
Typography:
THIEBAUX
Account:
Patrick Lara
Account:
Neil Tamzali
Account:
Melanie Hughes
Account:
Chrystelle Touma
Strategy:
Neil Tamzali
Producer:
Nathalie Bousquet
Director:
Thomas Leisten Schneider
Director of Photography:
Steeven Pettiteville
SFX:
Editors
Editor:
Benjamin Bruel
Producer:
Charlène Richardeau
Producer:
Eric Lipchitz
Post Producer:
Jane Jamaux
Executive Producer:
Jérôme Denis
Executive Producer:
Jean-Gabriel Saint-Paul
Sound Studio:
Tranquille le Chat

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