Creativity

This Renault Ad Imagines a Gorilla Romancing a Human Woman

Spot by Neogama Promotes the Kwid SUV in Latin America

By Alexandra Jardine. Published on Dec 01, 2017

Editor's Pick

A new spot from Renault launching its Kwid SUV in Latin American markets imagines a human-gorilla love story.

It all starts when a woman is driving her Kwid through a forest reserve and spots the imposing gorilla: they fall for each other straight away. We then see them embark on a wild car chase through the city, pursued by the forest reserve rescue team (and showing off all the car's driving features.)

Just when you're wondering if it's actually OK to suggest a human and gorilla are having a romantic relationship......there's a fun ending that explains everything. It's set to the soundtrack of "Easy", by The Commodores.

The ad, which will debut first in Argentina, where the car goes on sale this month, was created by Neogama, and directed by Landia' Argentina's Andy Fogwill. We're told the gorilla is an animatronic creation called "Bernie" who's on loan from a Hollywood Studio.

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About

Credits

Date
Dec 01, 2017
Agency:
Neogama
Client:
Renault
Production Company:
LANDIA
Agency:
NEOGAMA
Director:
Andy Fogwill
Executive Producer:
Adrian D'Amario
Post Production:
Clan VFX
Audio Production:
Circle of Sound
Client:
Renault Latam
Client:
Juan Marcelo de Carlo
Client:
Caroline Mechai
Chief Creative Officer:
Alexandre Gama
Creative Director:
Fabio Mozeli
Creative Director:
Marcio Ribas
Art Director:
Fernando Sau
Copywriter:
Leandro Dolfini
Agency Producer:
Mariah Bayeux
Agency Producer:
Luciana Kley
Regional Account Director:
Ivan Pinzón
Regional Account Manager:
Eduardo Crepaldi

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