Creativity

The Hulk Saves Sao Paulo in Renault's Co-Production With Marvel

Blockbuster-Style Spot From Brazil Promotes the Kwid SUV

By Alexandra Jardine. Published on Aug 21, 2017

Editor's Pick

The Hulk rampages through the streets of Sao Paulo in a blockbuster-style spot from Renault, which worked directly with Marvel on promoting its Kwid compact SUV model in Brazil.

In the film, which boasts Hollywood-style special effects by Framestore, the Hulk goes to the rescue when a rogue satellite enters the atmosphere and head towards Sao Paulo. The hero of the ad, the driver of a Kwid who might just be letting his imagination run away with him, follows the Hulk around the city, negotiating all the hazards a huge, green monster might create (like potholes and burst fire hydrants), and even managing to follow his GPS system in all the chaos. We see him passing by city landmarks like Minhocao, Paulista Avenue and it all culminates with an epic climb up the Altino Arantes building.

The spot is by Brazilian agency Neogama and was directed by Jonathan Gurvit at PBA.

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About

Credits

Date
Aug 21, 2017
Agency:
Neogama
Chief Creative Officer:
Alexandre Gama
Client:
Renault
Creative Director:
Fabio Mozeli
Creative Director:
Márcio Ribas
Copywriter:
Marcelo Carvalho
Copywriter:
Rafael Zoehler
Art Director:
Gabriel Marcondes
Art Director:
Rommel Vaz
Head of Production:
Mariah Bayeux
Agency Producer:
Paula Alimonda
Account:
Fabio Losso
Account:
Rodrigo Moraes
Planner:
Albano Neto
Media:
Luiz Gini
Production Company:
PBA CINEMA
Director:
Jonathan Gurvit
Co-Director:
Santiago Dulce
Film Editor:
Rami d'Aguiar
Post Production:
Framestore
Sound Design:
Satélite Áudio
Marvel Partnerships:
Chris Lisciandro
Marvel Partnerships:
Greg Gustin

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