Creativity

Renault: Kid

Life in four years.

Published on Apr 05, 2012

Editor's Pick

Publicis London/Team Renault and Pete Riski create the second installment for Renault's "4 Years" campaign. In 'The Kid,' a single man's life is changed in four short years. The ad taps into a high level of maturity -- a man, the woman he loves, and her son -- and is a nice way to get at the message that no matter what happens in life, this car will be around. Despite the small question of why the kid looks like he doesn't age in those four years, a heartwarming, nicely done spot.

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About

Credits

Date
Apr 05, 2012
Agency:
Publicis London/Team Renault
Client:
Renault
Director:
Pete Riski
ECD:
Adam Kean
Creative Director:
Dave Sullivan
Digital CD:
Alix Pennycuick
Art Director:
Marc Allenby
Copywriter:
Nadia Doherty
Agency Producer:
Colin Hickson
Agency Producer:
Verity Saunders
Prod. Co.:
Rattling Stick
Producer:
Kelly Spacey
DOP:
Jean Noel Mustonen
Typographer:
Spin
Post Prod:
The Mill
Editor:
Cut & Run
Editor:
Eve Ashwell
Sound:
Wave

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