Creativity

Renault Turns London Streets Into Giant Scalextric Track

Stunt Was Filmed For Viral Promoting Electric Model Renault Zoe

Published on Dec 19, 2013

Editor's Pick

Renault turned the streets of London into a giant slot car racing track to make a viral video promoting its electric car, the Zoe. The stunt (which followed research showing that people didn't know enough about electric ccars to consider a purchase) was inspired by classic slot car game Scalextric. The brand selected two winners from a competition on Facebook held on Facebook to race two Renault Zoe electric cars in a 1.9 mile loop (built by Renault's engineers using 570 pieces of track) around Westminster and the South Bank. The participants controlled the cars using remote controls from inside a helicopter above the city. Scorch London is seeding the viral.

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About

Credits

Date
Dec 19, 2013
Agency:
Scorch London
Client:
Renault

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