Renault Turns London Streets Into Giant Scalextric Track

Stunt Was Filmed For Viral Promoting Electric Model Renault Zoe

Published on

Editor's Pick

Renault turned the streets of London into a giant slot car racing track to make a viral video promoting its electric car, the Zoe. The stunt (which followed research showing that people didn't know enough about electric ccars to consider a purchase) was inspired by classic slot car game Scalextric. The brand selected two winners from a competition on Facebook held on Facebook to race two Renault Zoe electric cars in a 1.9 mile loop (built by Renault's engineers using 570 pieces of track) around Westminster and the South Bank. The participants controlled the cars using remote controls from inside a helicopter above the city. Scorch London is seeding the viral.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 19, 2013
Agency:
Scorch London
Client:
Renault
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age