Creativity

Renault: Petrol Pumps - Berlin

The distance traveled.

Published on Nov 08, 2012

Editor's Pick

Renault promotes the fuel economy of its 2012 Megane Collection with three print ads via Publicis Conseil that cleverly use a gas hose to map out three itineraries, from Paris to Berlin, Lisbonne and Naples. The itineraries are true to distance, representing the actual distance covered by the car.

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Credits

Date
Nov 08, 2012
Agency:
Publicis Conseil
Chief Creative Officer:
Olivier Altmann
Client:
Renault
Creative Director:
Olivier Altmann
Copywriter:
Didier Aerts
Art Director:
Alexandra Offe
Art Buyer:
Jean-Luc Chirio
Art Buyer:
Marion Venot
Photographer:
Nicolas Descottes
Agent:
Askouragents
Agent:
Florence Camprasse

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