Creativity

Renault Puts a Car in a College Library to Show How Quiet The 'Twizy' Is

Publicis Lisboa Creates Stunt to Prove its Point

Published on May 05, 2014

Editor's Pick

The Renault Twizy's selling point isn't just that it is 100% electric and ecological, but also that it's extraordinarily, beautifully quiet. To prove it, Publicis Lisboa drove the Twizy into a place where being quiet is mandatory: a college library.

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About

Credits

Date
May 05, 2014
Agency:
Publicis Lisboa
Client:
Renault
Creative:
Gomez, Ricardo
Creative:
Ferreira, Ivo
Creative:
Machado, Roberta
Creative:
Batista, Fabio Santos
Creative Director:
Pedro Ribeiro
Creative Director:
Joao Braga
Producer-Director:
Cristina Almeida
Client Service Director:
Susana Doutor
VFX:
Hugo Lage
Producer:
Malagueta Filmes
Director:
Manuel Mealha
Activation:
Activooh
Client:
Joana Cardoso

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