Rent the Runway: Our Runway

Models not allowed.

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Rent the Runway, a site that rents designer fashion dresses for cut prices, is letting customers shop for a dress via photos of real women in the clothes rather than models. You can search by size, age, bust or height to see pictures of "real" women wearing the clothes you're interested in - or you can register to become a part of "our runway" and upload your own photographs. Walrus NYC created this video - showing a 'photobombing' model - to promote the update.

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About

Credits
Date
Oct 23, 2012
Agency:
Walrus
Client:
Rent the Runway
Creative Director:
Deacon Webster
Art Director:
Jillian Dresser
Producer:
Valerie Hope
Production Company:
8 Ft. Tall
Producer:
Josh Levine
Cinematographer:
Ari Issler
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