Replenish: Concentrate Reusable Bottle

A new, reusable concept in green cleaning.

Published on

Editor's Pick

Eco-minded company Replenish recently released its new line of household cleaning products, which boasts an inventive packaging system that couples a two-part reusable bottle with a concentrated cleaning formula.

The bottle system features a snap off bottom that contains a liquid concentrate that, when mixed with water, is equivalent to four bottles' worth of cleanser. Consumers squeeze the right amount of concentrate into the main vessel and add their own water. Not only is the main bottle reusable, but the process ultimately saves resources in production and shipping of heavier, full bottles.

The cleanser comes in three scents: lemon, green tea and lavender and is PH Neutral, readily biodegradable and non-toxic to aquatic life. Bottles are priced at $7.99 each, and concentrate refills cost $3.99. They can be purchased on the Replenish site, but much of the stock is already sold out. Customers can sign up to "become reusers" to get stock updates.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 25, 2010
Client:
Replenish
Product Concept/CEO:
Jason Foster
Creative/Animator:
Jonathan Warner
Icon Pictogram Design:
iconwerk
Creative:
Adam Nathanson
Creative:
Eric Boyd
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age