Creativity

Reseau Ferre de France: Tomorrow on Track Today

The magic of trains.

Published on Sep 23, 2011

Editor's Pick

W ATJUST and Thierry Poiraud produce a delightful spot for Reseau Ferre de France, which manages the French railway network. The spot, which combines traditional in-camera footage with models and 3D animation, features the French countryside being gradually altered by a giant hand that replaces tunnels, tracks and refurbishes railway stations -- all while trains and vehicles continue to run smoothly. Check out the behind the scenes video which explains how the spot was made.

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About

Credits

Date
Sep 23, 2011
Agency:
W ATJUST
Client:
Reseau Ferre de France
Creative Director:
Ivan Pierens
Creative Director:
Thomas Stern
TV Producer:
Annie Moysan
Production:
Paranoid Paris
Director:
Thierry Poiraud
Exec. Producer:
Pascale Scetbon Pallatin
Director of Photography:
Christophe Guyon
Post Production:
BUF Company
Music:
Metronomy - "The Look"

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