Creativity

No Way Are You Going to Drive Drunk!

Publicis Brussels' clever Anti-Drunk Driving Stunt Literally Stops intoxicated drivers in their tracks

Published on May 30, 2013

Editor's Pick

We've seen campaigns try to deter drunk driving with stunts that show the damage that being intoxicated can do -- like landing you with a $73,000 bar tab, or showing your hands in the car of someone who isn't so clear-headed. But this recent effort out of Publicis Brussels for Responsible Young Drivers literally does not allow drivers to get out of the parking lot if they're intoxicated. How? You'll see. 

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 30, 2013
Client:
Responsible Young Drivers

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.