No Way Are You Going to Drive Drunk!

Publicis Brussels' clever Anti-Drunk Driving Stunt Literally Stops intoxicated drivers in their tracks

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Editor's Pick
We've seen campaigns try to deter drunk driving with stunts that show the damage that being intoxicated can do -- like landing you with a $73,000 bar tab, or showing your hands in the car of someone who isn't so clear-headed. But this recent effort out of Publicis Brussels for Responsible Young Drivers literally does not allow drivers to get out of the parking lot if they're intoxicated. How? You'll see. 
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Date
May 30, 2013
Client:
Responsible Young Drivers
Category
Latest Creativity News on Ad Age

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