Creativity

Agency Says, 'Screw Awards Shows! We'll 3D Print Our Own Lions!'

Canada's Rethink Takes Technology to Logical Conclusion With Hilarious Stunt

Published on Nov 05, 2013

Editor's Pick

When you walk into the lobby of a celebrated agency, or a highly decorated creative's office, you'll often be blinded by the glare of awards bling. But for those who haven't yet pulled their weight in ad industry festival hardware, Rethink Vancouver has a simple solution: 3D print out your own damn Lions!

The agency created this hilarious spoof video for, of all things, a local awards fest. In it, Rethink addresses one of the industry's current tech obsesssions, 3D printing. But rather than contemplate, "How can we be the first ones to win national and international creative awards using 3D printing," Rethink leaps to a more practical (and presumably more pocket-friendly) conclusion. Surpassing all the long brainstorming nights and expensive awards show fees, the agency quickly amassed its own awards collection with the power of 3D printing.

811 Gold Cannes Lions (at last count), 194 Silver One Show Pencills and even the first -ever Publicis-Omnicom Agency of the Year award -- even though it has no connection to the holding company whatsoever -- now clutter the agency's halls, making it a candiate for Hoarders: The Ad Agency Edition.

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About

Credits

Date
Nov 05, 2013
Agency:
Rethink
Client:
Rethink
Creative Director:
Aaron Starkman
Creative Director:
Chris Staples
Creative Director:
Ian Grais
Creative Director:
Dre Labre
Associate Creative Director:
Mike Dubrick
Art Director:
Joel Holtby
Copywriter:
Mike Dubrick
Broadcast Producer:
Judy Hamilton
Production Company:
Cartilage
Director:
Brett Blackwell
Director of Photography:
Brett Blackwell
3D Printer:
3D Phacktory
Editor:
John Evans
Post Production House:
Panic & Bob
Recording Studio:
RMW Music
Engineer:
Dustin Anstey

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