Creativity

Revere Targets Millennials With a Steamy, Other-Worldly Take on Making Dinner

Cookware Marketer and Joan Creative Try to Rejuvenate Brand for Younger Set

By Adrianne Pasquarelli. Published on Oct 24, 2017

Editor's Pick

Cooking has never been so dramatic as it is in this quirky digital spot for Revere Cookware. In the 60-second video, which will also run in a 30-second version, a young couple takes dinner to new heights with leg-splits, knife chops and lots of steamy glances. There are also some supernatural, superhero-like moves: a man flips over bacon, just by staring at it, while his better half blasts onions into smithereens with the point of her finger. Created out of Joan Creative and directed by Mike Warzin via Arts & Sciences, the digital campaign is called "Cook Like a Legend," and is meant to rejuvenate the World Kitchen-owned Revere brand with shoppers, younger millennials in particular.

While reports show that the demographic is cooking as much or more than previous generations--evidenced by the rise of meal kit companies like Blue Apron--brands like Revere have fallen out of fashion. New direct-to-consumer startup companies like Misen, which makes knives, and Made In, which makes cookware, are going after younger cooking consumers, in the vein of Warby Parker and Bonobos.

Last month, Rosemont, Illinois-based Revere debuted two new lines, the Revere Copper Confidence Core Stainless Steel Cookware and Revere Clean Pan Hard Anodized Alumininum Non-Stick Cookware. The company recently began selling at Kohl's.

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About

Credits

Date
Oct 24, 2017
Agency:
Joan Creative
Client:
Revere
Production:
Arts & Sciences
Director:
Mike Warzin
Managing Director:
Mal Ward
Partner:
Mal Ward
Director of Photography:
Eigil Bryld
CEO:
Lisa Clunie
Chief Creative Officer:
Jaime Robinson
Executive Creative Director:
Dave Canning
Art Director:
Rose Sacktor
Copywriter:
Michelle Lamont
Producer:
Liz Hodge
Executive Producer:
Joyce Lee
Partner Strategist:
Dayna Uyeda
Production:
Arts & Sciences
Director:
Mike Warzin
Managing Director:
Mal Ward
Partner:
Mal Ward
Post Production:
MackCut
Editor:
Dave Koza
Color:
Company 3
Colorist:
Tim Macek
Audio Mix & Sound Design:
Sam Shaffer
Audio Mix & Sound Design:
MackCut
Music Licensing:
Good Ear Music Supervisions (GEMS)
Track:
Feelin' Fine, Mr. Witch
Brand Marketing:
Matt J. McDonnell
Director Brand Marketing:
Ian Hennessy
Chief Customer Officer:
Patrice Varni
Burnett Collective:
Jenn Leary

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