Creativity

Rexona: Ocho Reclutas

Mexican agency Grupo W has a launched a site for Unilever brand Rexona that touts the latter's sponsorship of Mexico's national soccer team.

The site is looking for eight Reclutas (or recruits) to accompany the Mexican team on

Published on Sep 19, 2008

Editor's Pick

Mexican agency Grupo W has a launched a site for Unilever brand Rexona that touts the latter's sponsorship of Mexico's national soccer team.

The site is looking for eight Reclutas (or recruits) to accompany the Mexican team on a global tourney as they fight for a spot in the 2010 World Cup. But first, those interested in going must take on a series of challenges on the site that require skill over luck. Mixing real-life characters and animation, along with a few tunes from Nine Inch Nails, the site gauges how well you can scream GOAAAAL!! using your computer mic and Mexican soccer knowledge among other things. If you didn't bone up on Mexican soccer history beforehand, you can try the free kick game instead. Those with the highest eight scores, meanwhile, will eventually qualify for the trip.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 19, 2008
Client:
Rexona
Agency:
Grupo W

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.