Rexona Turns Embarrassing Armpit Sniffing into Dance Moves

Campaign Targeting Filipino Teens Resulted in a Music Video

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About

Description
Rexona took teen coping behavior, doing subtle moves to check underarms in a non-obvious way and transformed this into a fun and music-driven trend.
Credits
Date
Mar 23, 2014
Agency:
Lowe Philippines
Client:
Rexona
Tags
Industry
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