Creativity

RFSU: Miss Fiffi

The URL says it all in Akestam Holst's site for client RFSU, which is the Swedish association for sex education.

Aimed at women post-puberty and beyond, the site invites visitors to virtually style and customize what the Scand

Published on Jan 02, 2009

Editor's Pick

The URL says it all in Akestam Holst's site for client RFSU, which is the Swedish association for sex education.

Aimed at women post-puberty and beyond, the site invites visitors to virtually style and customize what the Scandinavians call your "fiffi" with scissors, a razor or an array of RFSU products. The fictional character Miss Fiffi, who's an 80-year-old midwife, will then judge your shaving skills on a scale of 1 to 10 and your completed fiffi can subsequently be downloaded and embedded in your Facebook page.

Complemented by banner ads and an outdoor campaign, the somewhat controversial site also hosts a contest where the best fiffi wins a full shaving kit courtesy of RFSU. If one requires a more personal touch, they can contact a real-life midwife from the RFSU clinic for grooming tips via MSN Messenger.

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About

Credits

Date
Jan 02, 2009
Agency:
Akestam Holst
Interactive CD/Art Director:
Paul Collins
Art Director:
Andreas Ullenius
Client:
RFSU
Copywriter:
Hanna BjÃ'¶rk
Copywriter:
Monica Born
Project Lead:
Jerker Winther
Production Lead:
Lina Drott
Production Company:
Dallas STLM

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