Rheingold: Baggin' Mayor Mike

Neil Powell, working with Dan Klores Communications, Rheingold's consumer marketing agency, is back at it for the formerly dry beer with another installment of the New York "Don't Sleep" campaign. Says Powell, "As an effort to continua

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Neil Powell, working with Dan Klores Communications, Rheingold's consumer marketing agency, is back at it for the formerly dry beer with another installment of the New York "Don't Sleep" campaign. Says Powell, "As an effort to continually speak out against the quality-of-life agenda of the Bloomberg administration"
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About

Credits
Date
Jul 15, 2004
Client:
Rheingold
Concept:
Neil Powell
Copywriter:
Josh Rogers
Creative Director:
Neil Powell
Concept:
Sean Cassidy
Agency:
Powell
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