Creativity

Rhode Island Resource Recovery: It's About What You Save

You might call it "plastigami": animals made of plastic bags to get people to recycle plastic bags. "Both eyesores and hazards, plastic bags are an increasing nuisance to the environment," says RDW CD Jeff Patch. "Our objecti

Published on Jul 18, 2005

Editor's Pick

You might call it "plastigami": animals made of plastic bags to get people to recycle plastic bags. "Both eyesores and hazards, plastic bags are an increasing nuisance to the environment," says RDW CD Jeff Patch. "Our objective was to create a buzz and provide information on the what, why and where for recycling plastic bags. So we utilized the antagonists as a medium, with copy encouraging consumers to tie plastic bags into knots before disposing of them, and to return plastic bags to recycling bins at their local grocery stores." If word of this spreads to other states, balloon animals could be in trouble.

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About

Credits

Date
Jul 18, 2005
Client:
Rhode Island Resource Recovery
Creative Director:
Jeff Patch
Copywriter:
Wendy Boffi
Art Director:
Jeff Dahlberg
Photographer:
Bruce Peterson
Prop Stylist:
Dan Freitas
Production Manager:
Ann-Marie Raymond
Agency:
RDW Group Providence

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