Creativity

RIF: Book People Unite Making Of

Book characters, join the party.

Published on Apr 18, 2012

Editor's Pick

This delightful PSA by Mother New York for Reading is Fundamental is a joy for book lovers. "Book People Unite," directed by Rafael Fernandez of Green Dot Films, stars book characters including Curious George, Pinocchio, Clifford and Madeleine, all singing along to an original track produced by The Roots and backed by an all-star lineup of vocalists including Jack Black, Chris Martin, John Legend and Jim James.

Jason Schwartzman and Portlandia's Carrie Brownstein also lend their voices to this wonderful spot, while LeVar Burton also makes an appearance.

Jim Henson's Creature Shop made special puppets for the film, and animated characters were created by Curious Pictures.

You can download the anthem on the campaign's website.

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About

Credits

Date
Apr 18, 2012
Agency:
Mother New York
Client:
RIF
Director:
Rafael Fernandez
Director:
Rafael Fernandez
Puppets:
Creature Shop
Puppets:
Creature Shop
Animation:
Curious Pictures
Animation:
Curious Pictures
Creative:
Jed Grossman
Creative:
Stacey Lee
Creative:
Eugene Fuller
Creative:
Michael Ian Kaye
Creative:
Bobby Hershfield
Strategist:
Phil Graham
Strategist:
Marissa Shrum
Mother:
Krystle Loyland
Mother:
Kelsey Robertson
Mother:
Becky Lau
Agency Producer:
Dana May
Music Supervisor:
Lauren King
Book Character Licensing:
Davlyn Grant
Book Character Licensing:
Danielle Menna
Production Company:
Green Dot Films
Director:
Rafael Fernandez
DP:
Tuomo Virtanen
EP:
Rich Pring
EP:
Darren Foldes
Line Producer:
Joe Manderino
Costume/Wardrobe Design:
Cathy Cooper
Production Designer:
Teri Whittaker
Puppets:
Jim Henson Creature Shop
Editorial Company:
General Editorial
Editor:
Noah Herzog
Editor:
Matt Dunlap
Animation & Post Production Company:
Curious Pictures
EP:
Bill Reilly
Post Producer:
Alia Nakashima
VFX Supervisor/Head of CG:
Vadim Turchin
2D Animation Director:
Saul Blinkoff
Final Grade & Finishing:
The Mill - New York
Music Production:
The Roots
Music Production:
Search Party Music
Music Production:
Dana May
Music Supervision & Production:
Search Party Music
Music Recording Studios:
Vox Recording Studio
Music Recording Studios:
Bad Robot
Music Recording Studios:
The Music Shed
Music Recording Studios:
Color
Music Recording Studios:
Bang World
Music Recording Studios:
Search Party West & East Studios
TV Mix:
Heard City
Sound Design:
Big Yellow Duck

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