Norwegian Grocery Chain Turns BBQ Food into Typography

Rimi Hopes To Capitalize On BBQ Season

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With BBQ season kicking off in Scandinavia, Norwegian grocery chain Rimi has decided to take charge of the competitive category with a campaign that turns grilled meat, fish and vegetables into typography. Oslo-based agency Anti created the "Grillography" campaign, with the beautifully cut and grilled items used across print advertising, outdoor and items such as t-shirts. It helps that it's all mouthwateringly photographed -- the agency claims all done by hand, with no Photoshop.

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May 29, 2014
Anti - Oslo
Creative Director:
Erik Heisholt
Creative Director:
Kjetil Wold
Art Director:
Kjetil Wold
Art Director:
Jason Kinsella
Senior Designer:
Fredrik Melby
Senior Designer:
Mats Ottdal
Erik Heisholt
Project Manager:
Kjersti Brinch Lund
Creative Director:
Creative Director:
Eivind Platou
Colin Eick
Casefilm Production:
Anders Halvorsen Bergh
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