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Norwegian Grocery Chain Turns BBQ Food into Typography

Rimi Hopes To Capitalize On BBQ Season

Editor's Pick

With BBQ season kicking off in Scandinavia, Norwegian grocery chain Rimi has decided to take charge of the competitive category with a campaign that turns grilled meat, fish and vegetables into typography. Oslo-based agency Anti created the "Grillography" campaign, with the beautifully cut and grilled items used across print advertising, outdoor and items such as t-shirts. It helps that it's all mouthwateringly photographed -- the agency claims all done by hand, with no Photoshop.

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About

Credits
Date
May 29, 2014
Agency:
Anti - Oslo
Client:
Rimi
Creative Director:
Erik Heisholt
Creative Director:
Kjetil Wold
Art Director:
Kjetil Wold
Art Director:
Jason Kinsella
Senior Designer:
Fredrik Melby
Senior Designer:
Mats Ottdal
Copywriter:
Erik Heisholt
Project Manager:
Kjersti Brinch Lund
Illustrator:
Handverk
Creative Director:
Handverk
Creative Director:
Eivind Platou
Photo:
Colin Eick
Casefilm Production:
Anders Halvorsen Bergh
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