Creativity

Riot !n Paris: Track Me

Turn your social self into a song.

Published on Feb 16, 2012

Editor's Pick

Brooklyn-based alternative rock/hip hop crew, Riot !n Paris, have worked with Innovative Thunder, (the R/GA creative duo behind Pay With A Tweet) on a 'social music experiment' where they'll create tracks based on people' social media profiles.

Starting today, the band will create and release personalized songs based on strangers' social media profiles viatheir website, riotrackme.com and record and release them over the next four weeks. To whet appetites, the duo has created songs inspired by online celebrities including Kate Upton, the model known for finding fame on YouTube.

To apply, you just need to hand over your social media details and if your profile is deemed 'awesome' enough, they'll write you a track.

Innovative Thunder consists of R/GA associate creative directors Christian Behrendt and Leif Abraham.

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About

Credits

Date
Feb 16, 2012
Client:
Riot !n Paris
Creative Team:
Innovative Thunder

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