Mondelez is launching Ritz Crisp & Thin snacks in the U.K., with an ad by Mother London that comes along with its very own "lyric video."
In the TV spot, "Putting on the Ritz," which was directed by MJZ's Fredrik Bond and filmed in Lisbon, a brightly dressed couple dancing to a version of the classic track by American jazz singer Gregory Porter. They make their way along a subway car, up an elevator, around spacious gardens and through a pool hall.
In the gorgeously illustrated lyric video, seen here, an animated version of the couple makes its way through town, as the words to the song appear on billboards, traffic signs, and store windows. The lyric video capitalizes on the YouTube trend for videos where a song's lyrics are spelled out in words on the screen. It's part of an attempt by the brand to break into a new category and win over a younger audience. Read more about the campaign over at AdAge.com.