Creativity

These Best Buds Are Closer Than You Think

BBH London's new Robinsons commercial will warm your heart

Published on May 03, 2013

Editor's Pick

Two buddies are the center of this moving tale out of BBH London, for Britvic fruit juice brand Robinsons, directed by Academy's Si & Ad. What starts out as a charming story of best friends turns out to be about a relationship that's much, much, more. The film breaks this Saturday during ITV1's airing of Britain's Got Talent.

The idea behind the effort celebrates play - - and the point that it happens best with family, when parents are actively engaged with their kids as if they're best mates.

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About

Credits

Date
May 03, 2013
Agency:
BBH London
Client:
Robinsons
Creative:
Matt Moreland
Creative:
Chris Clarke
Creative:
Sarah Hardcastle
Creative:
Elliot Shiels
Creative Director:
Hamish Pinnell
Creative Director:
Justin Moore
Producer:
Glenn Paton
Strategic Business Lead:
John Harrison
Strategic Business Lead:
Becky Russell
Strategist:
Lilli English
Team Director:
Alex Monger
Director:
Si & Ad
Executive Producer:
Lizie Gower
Producer:
Dom Thomas
Director of Photography:
Barry Ackroyd
Post Production:
The Mill
Editor:
Joe Guest
Editorial Company:
Final Cut
Sound:
Nick Angell

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