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Rock the Vote/Motorola: Rocking the Cellphone Vote

We've been reading a lot lately about how political polling is just so much hot air, partly because cellphone-based Gen Z is never included. Well, here's a Rock the Vote/Motorola poll-based campaign, produced jointly by the New York and L.A. offices

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We've been reading a lot lately about how political polling is just so much hot air, partly because cellphone-based Gen Z is never included. Well, here's a Rock the Vote/Motorola poll-based campaign, produced jointly by the New York and L.A. offices of Ogilvy & Mather, that is entirely cellphone based. As the creative team of Justin Hooper and Steve Williams explain, "Only 9.9 million 18- to 25-year-olds voted in the last election, yet over 15 million Americans voted by phone for last year's American Idol finale. Motorola and Rock the Vote saw a great opportunity to reach out to the millions of young people who truly want to be heard, but want to do it on their own terms, via the one thing they can't live without. So we compared the convenience of Rock the Vote Mobile with some of the more extreme ways to be heard politically. Given the choice between starving yourself and punching a few buttons on a cell, we're guessing young people will choose to be heard with their phone." See Rock the Vote Mobile in action at www.rtvmo.com.
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About

Credits
Date
Oct 28, 2004
Client:
Rock the Vote/Motorola
Executive Creative Director:
Bill Oberlander
Executive Creative Director:
Greg Ketchum
ACD/Art Director:
Justin M. Hooper
ACD/Copywriter:
Steve Williams
Print Producer:
Haleh Shoa
Illustrator:
Jeff West
Agency:
Ogilvy & Mather New York
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