To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Rocky Chocolate Biscuits: Mt. Rocky 8

A mountain of chocolatey goodness.

Editor's Pick

Chocolate seems to be advertising's favorite new medium, as we've seen in recent efforts like this, this and this. Mother introduces the latest tasty campaign to the bunch with Mt. Rocky, a fantastical chocolate-infused experience for Fox's Biscuits brand Rocky Chocolate. The agency teamed with food artists Bompas & Parr, known for their fabulous jelly spectacles, to create Mt. Rocky, the first chocolate-scented climbing wall, which debuted today at the U.K.'s Alton Towers Resort.

The challenges invites visitors to ascend a chocolate scented boulder, crawl through a biscuit crumb grotto and finally, climb up a 10-meter tall chocolate cliff featuring a waterfall of chocolate that flows at 70,000 liters per hour. The entire installation will be covered with paint that is filled with micro-encapsulated chocolate aroma molecules--so passersby will be able to smell it from half a mile away.

The installation is open daily from 10 a.m. to 6.p.m through Sunday, April 15th. See more images of the installation to the right, and more info at facebook.com/liverocky.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 10, 2012
Agency:
Mother London
Client:
Rocky Chocolate Biscuits
Creative:
Mother
Planner:
Mother
Agency Producer:
Mother
Production Company:
Bompas & Parr
Producer:
Bompas & Parr
Media Agency:
Mediacom
PR Agency:
Cow PR
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age