Rolling Words: Snoop Dogg’s Smokable Book 1

Your 4/20-friendly tome.

Published on

Editor's Pick

Introducing the one thing you didn't know you needed: Snoop Dogg's smokable songbook. This little tongue twisting book is a promotional item for Snoop's Kingsize Slim Rolling Papers. The project, created out of Pereira & O'Dell, is made out of rolling paper, with the lyrics of the rapper's illin' songs written on them.

The entire book is made out of hemp materials. And for smoking your, er, as Snoop calls it "Whatever you have or however you have it," on the go, the spine is made out of a matchbox surface.

An online release of the limited edition book is in the works.but 4/20-friendly festival attendees at Coachella Valley Music & Arts Festival will get to sample the rolling papers from posters at the festival site, where they will be detachable. Snoop Dogg headlines the final night of the festival.

Check out more pictures of the book on the right.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 30, 2012
Pereira & O'Dell
PJ Pereira
Rolling Words
Creative Director:
Aricio Fortes
Creative Director:
Paulo Coelho
Aricio Fortes
PJ Pereira
Art Director:
Paulo Coelho
Paulo Coelho
Print Producer:
Drew Saucedo
Print Producer:
Rob Mangobrang
Post Prod:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age