Real Piggies Star in Rovio's Cinematic Trailer for Angry Birds 2

W&K Campaign Also Includes 'Smug Pigs of Instagram' Account

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To promote the launch of Angry Birds 2, Rovio has released a cinematic trailer featuring real-life versions of the birds' enemies: the piggies.

In contrast to Rovio's usual animated trailers for the game, this one mingles live action and VFX. Created by Wieden & Kennedy London, it features the pigs sunning themselves and swimming in aquamarine waters on "Piggy Island" -- as the birds prepare to attack. We don't see the birds themselves -- only a bird's eye view from the infamous slingshot.

Directed by Fran├žois Rousselet through Riff Raff, the film was actually shot on "Pig Island," or Big Major Cay, in the Bahamas, which is known for its unique group of swimming wild pigs. (The swimming pigs are the ones featured in the film, and Creativity hears that a creative at W&K even got to swim with them).

To accompany the film, people can follow a "Smug pigs of Instagram" account (a play on "Rich Kids of Instagram") to see pictures of the pigs living the good life on Piggy Island. Fans of the game will love it.

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About

Credits
Date
Jul 30, 2015
Agency:
Wieden + Kennedy London
Client:
Rovio
Creative Directors:
Tony Davidson / Iain Tait
Copywriter:
Paddy Treacy
Copywriter:
Philippa Beaumont
Art Director:
Mark Shanley
Art Director:
Artur Faria
Art Director:
David Goss
Executive Creative Directors:
Tony Davidson / Iain Tait
Agency Executive Producer:
Dannie Stewart
Group Account Director:
David Mannall
Account Director:
Laura McGuaran
Account Manager:
Katie Savelli
Head of Planning:
Beth Bentley
Planner:
Rob Meldrum
TV Producer:
Lou Hake
Creative Producer:
Michael Winek
Production Company:
Riff Raff
Director(s):
Francois Rousselet
Executive Producer:
Mathew Fone
Producer:
Jane Tredget
Director of Photgraphy:
Martin Ruhe
Production Designer:
Ana Huber
Editorial Company:
Trim
VFX:
The Mill

See more credits

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Category
Industry
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