Creativity

What If Harry Styles Died in World War One?

Ads by Royal British Legion Reach Out to a Younger Audience

Published on Aug 06, 2014

Editor's Pick

How do you get a 21st-century audience interested in the fallen soliders of 100 years ago? U.K. military charity the Royal British Legion has decided to use namesakes of celebrities such as Harry Styles and Andy Murray to attract attention as the world commemorates the centenary of the start of World War One. For example, one ad tells the story of Private Harry Styles, who was killed in action at Gallipoli aged 22.

The print ads, by RKCR/Y&R direct people to the charity's website, EveryManRemembered, where people can search for the names of relatives among the fallen and leave details and stories under the names of family members.

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About

Credits

Date
Aug 06, 2014
Agency:
RKCR/Y&R
Client:
Royal British Legion

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