What If Harry Styles Died in World War One?

Ads by Royal British Legion Reach Out to a Younger Audience

Published on

Editor's Pick

How do you get a 21st-century audience interested in the fallen soliders of 100 years ago? U.K. military charity the Royal British Legion has decided to use namesakes of celebrities such as Harry Styles and Andy Murray to attract attention as the world commemorates the centenary of the start of World War One. For example, one ad tells the story of Private Harry Styles, who was killed in action at Gallipoli aged 22.

The print ads, by RKCR/Y&R direct people to the charity's website, EveryManRemembered, where people can search for the names of relatives among the fallen and leave details and stories under the names of family members.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 06, 2014
Agency:
RKCR/Y&R
Client:
Royal British Legion
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age