With summer upon us, the folks at Royal Caribbean are gearing up for this most lucrative season with a web-based travel agent of sorts in the guise of a talking suitcase. Sammy is his name, and within the spacious apartment he dwells, users can scour through various rooms and fill him up (via click n' drag) with an assortment of vacation-themed paraphernalia including sandcastles, chaise lounges, palm trees, kayaks and cocktails.
Designed by Big Spaceship with the guidance of agency Arnold, the site's "Vacation Fun-a-lyzer," backed by a soundtrack of breezy tropical melodies, serves as a lighthearted planner for your potential Royal Caribbean adventure. Smart-alecky with a voice not too far removed from Triumph the Insult Comic Dog, Sammy serves as your witty guide through the quarters. Along the way, visitors can take diversions into other sections of the site including video footage of the leather-bound chap's time spent in Alaska, Europe and Hawaii, a message recording tool featuring Sammy sending personalized shout-outs to your friends and even a chance to "make a date" for the little guy by designing your own "suitcase lover."