Royal Opera in Stockholm: Shower Soap

Sing your heart out.

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For The Royal Opera in Stockholm, DDB gets out of the opera house and into people's bathrooms. The agency created three special, aria-inspired shower gels, with lyrics on the labels, in an effort to turn bathroom singers into opera visitors. 'Opera Soaps' were sold, and they also worked as a ticket to the actual opera itself... so you could compare your shower singing skills with those of real professionals.

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Apr 16, 2012
DDB Stockholm
Royal Opera in Stockholm
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Art Director:
Tove Langseth
Olle Langseth
Anders Lövgren
Elin Skogkvist
Digital Design:
Susanna Averpil
Web Developer:
Rickard Berggren
Web Developer:
Alexander Ekman
Web Developer:
Sebastian Ross
Head of Digital Production:
Jojo Brännström
Tech Director:
Andreas Fabbe
Print Producer:
Anna Hellenberg
Christian Björnerhag
Motion Graphics:
Eskil Lundberg
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