Royal Opera in Stockholm: Shower Soap

Sing your heart out.

Published on Apr 16, 2012

Editor's Pick

For The Royal Opera in Stockholm, DDB gets out of the opera house and into people's bathrooms. The agency created three special, aria-inspired shower gels, with lyrics on the labels, in an effort to turn bathroom singers into opera visitors. 'Opera Soaps' were sold, and they also worked as a ticket to the actual opera itself... so you could compare your shower singing skills with those of real professionals.

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Apr 16, 2012
DDB Stockholm
Royal Opera in Stockholm
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Art Director:
Tove Langseth
Olle Langseth
Anders Lövgren
Elin Skogkvist
Digital Design:
Susanna Averpil
Web Developer:
Rickard Berggren
Web Developer:
Alexander Ekman
Web Developer:
Sebastian Ross
Head of Digital Production:
Jojo Brännström
Tech Director:
Andreas Fabbe
Print Producer:
Anna Hellenberg
Christian Björnerhag
Motion Graphics:
Eskil Lundberg

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