Royal Opera in Stockholm: Shower Soap

Sing your heart out.

Published on

Editor's Pick

For The Royal Opera in Stockholm, DDB gets out of the opera house and into people's bathrooms. The agency created three special, aria-inspired shower gels, with lyrics on the labels, in an effort to turn bathroom singers into opera visitors. 'Opera Soaps' were sold, and they also worked as a ticket to the actual opera itself... so you could compare your shower singing skills with those of real professionals.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 16, 2012
Agency:
DDB Stockholm
Client:
Royal Opera in Stockholm
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Art Director:
Tove Langseth
Copywriter:
Olle Langseth
Design:
Anders Lövgren
Design:
Elin Skogkvist
Digital Design:
Susanna Averpil
Web Developer:
Rickard Berggren
Web Developer:
Alexander Ekman
Web Developer:
Sebastian Ross
Head of Digital Production:
Jojo Brännström
Tech Director:
Andreas Fabbe
Print Producer:
Anna Hellenberg
Retouch:
Christian Björnerhag
Motion Graphics:
Eskil Lundberg
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age