Royal Roads Uni Brings LinkedIn to Life in Interactive Installation

Cosette Invites You to Connect With Alumni in Real Life

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Editor's Pick

Cosette Vancouver makes the experience of "connecting" with past alumni a real-life treat in this smart installation for Royal Roads University. The college wanted to redefine the concept of alumni endorsement by taking it beyond a quote or a canned video -- so a stunt at a Vancouver mall invited people to "connect" with alumni through a LinkedIn-style interface. But when they pressed the button, a surprise appeared.

This is the latest in a string of creative campaigns from schools trying to get students into their classrooms. From brilliant billboards to stunning films, see more examples here.

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Nov 13, 2013
Cossette Vancouver
Royal Roads University
Director of Account Services:
Chris Miller
Strategic Planner:
Ute Preusse
Account Supervisor:
Robyn Smith
Account Team:
Philippa Groom
Account Team:
Megan O'Rourke
Creative Director:
Michael Milardo
Art Director:
George Lin
Pierre Chan
Sarah Morris
Sarah Wickers
April Haffenden
Production Artist:
Connie Fu
Production Artist:
Rob Horsman
Public Relations:
Citizen Optimum
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