Creativity

Royal Roads Uni Brings LinkedIn to Life in Interactive Installation

Cosette Invites You to Connect With Alumni in Real Life

Published on Nov 13, 2013

Editor's Pick

Cosette Vancouver makes the experience of "connecting" with past alumni a real-life treat in this smart installation for Royal Roads University. The college wanted to redefine the concept of alumni endorsement by taking it beyond a quote or a canned video -- so a stunt at a Vancouver mall invited people to "connect" with alumni through a LinkedIn-style interface. But when they pressed the button, a surprise appeared.

This is the latest in a string of creative campaigns from schools trying to get students into their classrooms. From brilliant billboards to stunning films, see more examples here.

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About

Credits

Date
Nov 13, 2013
Agency:
Cossette Vancouver
Client:
Royal Roads University
Director of Account Services:
Chris Miller
Strategic Planner:
Ute Preusse
Account Supervisor:
Robyn Smith
Account Team:
Philippa Groom
Account Team:
Megan O'Rourke
Creative Director:
Michael Milardo
Art Director:
George Lin
Copywriter:
Pierre Chan
Media:
Sarah Morris
Media:
Sarah Wickers
Producer:
April Haffenden
Production Artist:
Connie Fu
Production Artist:
Rob Horsman
Public Relations:
Citizen Optimum

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