So That's What 'The Cloud' Looks Like

RPA Creates a Physical Representation of a Social Media-Powered Cloud.

Published on Sep 06, 2013

Editor's Pick

Storing data and documents on "the cloud" is now a familiar concept, but Santa Monica-based RPA is using the fluffy object to make Twitter and Facebook data more tangible. The agency has created The Listening Cloud, an unusual social media visualizer that illustrates updates in real time. A group of creatives and techies conceived and executed the data-driven project and installed it in the agency lobby to tho show passersby --namely, clients--all the action happening around their brand names. The cloud responds wirelessly to tweets, hashtags, comments and likes from Facebook,Twitter and Instagram public APIs--with multi-colored lights indicating what sorts of activity is happening at any given moment. The current Listening Cloud remains a prototype and the team has created a how-to guide for others to make and code a nimbus of their own.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 06, 2013
Creative Director:
Hobart Birmingham
Creative Director:
Perrin Anderson
VP, Program Director:
Dave Brezinski
Technology Manager:
Bradley Stone

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.