Grey London And Retailer Ryman Team Up To Create New 'Sustainable' Font

Grey Is Set To Adopt The Font Across Its Network

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UK stationery retailer Ryman has teamed up with Grey London to launch a new free "sustainable" font, Ryman Eco, not only designed to save money and help the environment by using less ink but also to appeal to designers as a sustainable font which also looks beautiful.

Ryman Eco, which can be downloaded from the company's website, is claimed to use an average 33% less ink than standard fonts including Arial, Times New Roman, Georgia and Verdana and 27% less ink than the leading sustainable font. Ryman will be promoting it instore and encouraging all paper, cartridge and printer customers to make it their default font. It claims that if everyone used Ryman Eco when printing, the world would save over 490 million ink cartridges and nearly 15 million barrels of oil, equivalent to 6.5m tonnes of CO2 emissions a year. The launch comes as sustainable fonts are in the news, thanks to 14 year-old American student Suvir Mirchandani's petition to get the U.S Government to switch their default font from Times New Roman to Garamond, in order to save up to $370 million.

Grey, which is set to adopt the font across its network worldwide from this Saturday, came up with the idea and approached Ryman, as the U.K.'s biggest stationer, to give it a platform. The agency worked with Monotype studio type director Dan Rhatigan to develop the font. Grey London executive creative diretor Nils Leonard, who has a background in design and typography, said: "There aren't many sustainable fonts that as a designer you actually want to use. It had to be beautiful."

Leonard added that the company is approaching publishers (including firms who publish The Bible) and designers internationally about adopting the font. He is also trying to persuade WPP to adopt it across all its agencies.

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Apr 01, 2014
Grey London
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