See a Warrior's Story Unfold 'Rashomon'-style in Live Action Series for Xbox One's 'Ryse: Son of Rome'

Twofifteen McCann Launches Gritty Gladiator Tale to Promote Exclusive Title

Published on Nov 12, 2013

Editor's Pick

Fans of films like 300 or series like Spartacus will surely get a thrill out of this new campaign out of Twofifteen McCann, promoting "Ryse: Son of Rome" one of the first exclusive titles on the Xbox One, which hits the shelves on November 22.

The new title tells the story of Roman Soldier Marius, on a mission against the massive forces of the Roman Empire as he sets out to avenge the killings of his family members. The campaign features multiple components, including this lush, violent spot and cinematic trailer "The Fall" as well as a live action series of shorts on Machinima that sets out to explain his legend from different points of view, "Rashomon"-style.

Smuggler director Brian Beletic shot the campaign in Bulgaria over a two-week period. So far, three of the four chapters in the series have debuted, including Funeral, which reveals the seeds of Marius' mission, Spirit of Vengeance, in which two soldiers come upon a dagger tied to an old legend and For the Love of Death, in which a veteran gladiator recounts his past battles as he prepares for the ultimate one. Still to come is Palantine Hill, featuring a confrontation between old warrior and new, one that gives a glimpse into Rome's future.

Original content accompanying the launch of big game titles is becoming a more common component of marketing in the category. Twofifteen previously created longform content for titles like Alan Wake and Halo. Microsoft and 343 Industries was also behind another Machinima live action series starring big name talent to promote Halo 4.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Nov 13, 2013
Twofifteen McCann
Ryse: Son of Rome
Production Company:
Brian Beletic
Director of Photography:
Mihai Malaimare
Production Designer:
David Lee
Line Producer:
Malachy McAnenny
Brian Carmody
Chief Operating Officer:
Lisa Rich
Bidding Producer:
Lisa Tauscher
Editing Company:
Rock Paper Scissors
Biff Butler
Assistant Editor:
Dan DeWinter
Joanna Hall
Executive Producer:
CL Weaver
VFX Studio:
Creative Director:
Paul O'Shea
VFX Supervisor:
Ryan Knowles
CG Supervisor:
Ross Denner
Deputy Head of Production:
Mike Wigart
VFX Producer:
Phil Whalley
Production Coordinator:
Summer McCloskey
Executive Producer:
Asher Edwards
Executive Producer:
Lexi Stearn
Managing Director:
Andrew Bell
James Robinson
Scott Duchon
Joe Rose
Steve Couture
Senior Producer:
Hannah Murray
Senior Producer:
Brandon Romer
Director of Integrated Production:
Alex Spahr
Business Director:
Peter Goldstein
Management Supervisor:
Nathan Shamban
Account Executive:
Niko DeMordaunt
Business Affairs Director:
Mary Beth Barney
Music Company:
Andy Huckvale
Music Company:
Sound Design:
Brian Emrich
Mix Studio:
Lime Studios
Rohan Young
Jeff Malen

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.