Airline Finds Kids' Out-of-This-World Dream Destinations Right Here on Earth

Cute Campaign by S7 Also Includes Print and Interactive Website

Published on Mar 18, 2015

Editor's Pick

To promote Russian airline S7's range of destinations, its agency Wieden & Kennedy Amsterdam asked children to describe the destinations they'd love to visit. In response to their imaginative answers -- involving dragons, mammoths, mermaids, giant sandpits and more -- it found real landscapes and locations that fit with their descriptions.

The integrated campaign also includes print, out of home, radio, digital and social activity, and an interactive website where visitors can create their own dream destination.

Reinterpreting the world through the eyes of a child seems to be a popular creative theme at the moment -- see the V&A Museum of Childhood's clever outdoor campaign, which also broke this week. Meanwhile, a campaign by Belgium's Financial Sector Federation also asked kids their opinions about banking this week.

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Mar 18, 2015
Wieden + Kennedy Amsterdam
Chief Marketing Officer (S7):
Tatiana Fileva
S7 Airlines
Marketing Communications Director (S7):
Eleonora Romanova
Brand Manager (S7):
Alexandra Komarova
Agency Executive Creative Director:
Mark Bernath Eric Quennoy
Agency Creative Director:
Daniel Schaefer
Agency Creative Director:
Szymon Rose
Agency Art Director:
Vasco Vicente
Agency Copywriter:
Evgeny Primachenko
Agency Head of Content:
Joe Togneri
Agency Head of Interactive Production:
Kelsie Van Deman
Agency Broadcast Producer:
Lars Fabery de Jonge
Agency Interactive Producer:
Arnaud Ronquillo
Agency Interactive Producer:
Alex Grolleman
Agency Planner:
Nick Docherty
Head of Studio:
Jackie Barbour
Agency Art Buyer:
Maud Klarenbeek
Agency Art Buyer:
Stacey Prudden
Agency Studio Artist:
Noa Redero
Agency Project Manager:
Stacey Prudden
Agency Business Affairs:
Kacey Kelley
Production Company:
Smuggler London
Co-Managing Director:
Fergus Brown
Co-Managing Director:
Chris Barrett
Joshua Neale
Director of Photography:
Mattias Rudh
Editing Company:
Trim Editing
Paul Hardcastle
Fouad Gaber
Audio Post:
Wave London
Audio Post:
Wave Amsterdam
Sound Design/Mixer:
Aaron Reynolds
Sound Design/Mixer:
Alex Nicholls- Lee
Philip Kay
Music Company:
Woodwork Music
Post Production:
MPC London
Marcus Dryden
William Lanham
Jean-Clement Soret
Julia Samoylova
Co-Digital Production Company:
Executive Producer:
Thomas Ragger
Creative Technologist:
Thomas Strobl
Creative Director:
Thomas Lichtblau
Art Director:
Matthias Mentasti
Digital Banner Production Company:
Head of Production:
Henrik Anestedt
Alexandra Psalti

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